Volunteers from the Kalgidhar Society have opened an outlet for selling products produced under Akal Rozgar Yojna. The outlet 'ARY Brand Store' has been started in Nehru Market, Rajouri Garden in New Delhi.

The products (hand crafted ladies designer suits etc.) to be sold at 'ARY Brand Store' have been produced by the women from the rural, remote and backward areas of Punjab. All profits from this product are fully dedicated to enable livelihood security for the underprivileged rural women folk.

Customers are thronging the center, and it is usually a house-full. The reason being that the rates of the products are very low. The rates have been fixed considering the cost of the material plus the moderate labour cost. This has been done to speed up the sales, so that the poor women could get enough money to feed and educate their kids. It is hoped that impressed by the improvement in their economic condition, other women of the rural region should also join the training sessions under the Akal Rozgar Yojna.

The women workers at the village centers have been asked to speed up the production, as the demand of the products in Delhi is too high. The customers get attracted towards the center to buy the suits in bulk, because the material of the suits is of finest quality and rates are comparatively too low.

Keeping in accordance with the tenets of Sikhism of equality to women, universal brotherhood, welfare unto all; The Kalgidhar Society has launched 'Akal Rozgar Yojna'. It is a project empowering women to be self-sufficient and self-dependent to live a dignified life at par with the male members of the society. This project has been launched primarily in the rural regions of Northern India where the women are subjected to injustice and discrimination. These women had undergone a pilot training session in New Delhi few months back under the supervision of expert professionals in the field of cutting, tailoring, stitching and embroidery. After the successful completion of the training session, these women started productions at centers established by The Kalgidhar Society in their native villages. The same machinery used by the trainees in New Delhi was transferred to the village production centers, so that the poor women could start working without any hindrance.

All the women undergoing professional training under Akal Rozgar Yojna belong to the lower strata of the society. Many of these women had no income at all; and others having Rs. 2000 as monthly income which made it near impossible to meet daily needs. These women working under ARY include widows, divorcees and destitute women. Education for these families had become a remote possibility as most of these women could not complete their high school.